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Colori Paint

Colori Paint

Colori, Chicago’s hippest color and eco paint boutique located in the heart of Wicker Park and Bucktown, sells green paint products that outperform their non eco friendly competitors.

Colori approached SCAFURIDESIGNS with the need to build a brand worthy of competing with the other high-end shops on the streets of Chicago. The paint products had scientific and elemental roots so the logo solution played off the periodic table of elements. A crisp, clean, blank canvas sign helped to differentiate the business from afar. Sundry bin labels were printed with custom icons set in more periodic table like layouts to help further push the concept inside the store.


brand strategy, logo, business collateral, print, spatial


Colori Paints


Brand, Print, Spatial