cleverSPIN is a Chicago based creative studio offering graphic, space and technology services. To better position themselves in the marketplace and communicate their triad of services, the agency approached SCAFURIDESIGNS to design a full suite of marketing materials to help them refresh an old brand.
Starting with the logo, their old atom icon got a dimensional refresh to show off a fuller, more spatially conscious mark that highlighted the three pronged service offerings. The font was then updated and given a custom treatment. A simple flip of the “i” helped promote the concept behind their name, to “spin” ideas. From there, a bold color palette was selected to match the persona of their approach to design.
To further their message, SCAFURIDESIGNS created marketing materials including a one-of-a-kind folder system with a custom wrap enabling them to modularly select and show off different projects based on prospective client needs. The company dog, “Bette” (also known as “brands” best friend), helped communicate that by combining the three services, a wholistic approach to the brand can help tell a more complete story.
Other designs included individually stylized business cards, year-round promotional gifts, a stationary suite, website and more. cleverSPIN was able to secure some of their largest clients to-date using these materials.