Power To Be is an education and business growth consulting company that specializes in disability inclusion, family caregiving, self-advocacy, and leadership programs and services.
This start-up approached SCAFURIDESIGNS with a name, but no strategy or brand. By establishing core values and identifying target market needs during the brand strategy phase, SCAFURIDESIGNS was able to more accurately create a visual language that would effectively communicate the competitive position in the marketplace.
The final logo combined the letter “P”, a speech bubble, the power symbol and a smiley face into a single mark that is simple and memorable. Quite a feat! Brief brand guidelines, printed stationary materials and a PowerPoint template were established to help empower internal staff to create their own materials. Finally, a simple brochure site helped to quickly inform the masses far and wide. This small start-up is well on their way to a successful future.