The National Council of La Raza (NCLR), the largest national Hispanic civil rights and advocacy organization in the United States, works to improve opportunities for Hispanic Americans. For the folder, NCLR was in need of a unique way to showcase their key offerings in a modular format. With a rich heritage rooted in historic symbolism, the natural paper coupled with the embossed printing was the perfect solution for this promotional tool. A unique closure system helped tie the concept together and by partnering with an elite printing service to die cut, emboss and print the final piece, NCLR receive a premium quality that would last a lifetime.
The self mailer was designed to both inform and promote the vote within the Hispanic community during the elections on November 7. Playing off the line work of the letter “T” in “VOTE”, two unique typographic twists were used to create intrigue (1. The pencil “T”; 2. The seven “T”).