The Chicago Theatre is one of Chicago’s most iconic landmarks. The Chicago Theatre first opened its doors on October 26, 1921. An array of the entertainment world’s brightest stars and greatest productions have graced the stage, including the Allman Brothers Band, Arcade Fire, Blues Traveler, Kelly Clarkson, Harry Connick Jr, Ellen DeGeneres, Aretha Franklin, Kathy Griffin, Gipsy Kings, Indigo Girls, Alicia Keys, David Letterman, Lyle Lovett, Oasis, Dolly Parton, Prince, Diana Ross, Van Morrison, Widespread Panic and Robin Williams.
In need of a consistent logo to use on all marketing materials, SCAFURIDESIGNS created a mark as animated as the on-stage performances. The playful solution pays homage to the long standing sign adorning the facade of the building. In addition to designing their business cards, SCAFURIDESIGNS proposed to brand their underutilized ticket booth and took the opportunity to unveil the new brand along with informing passerby’s about all-access tours hosted by the theatre.