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Oprah (Harpo Studios)

Oprah (Harpo Studios)

No introductions are necessary for this client. Oprah’s team approached SCAFURIDESIGNS to help brand a farewell gift to her employees. An expensive watch? No. A new car? No. An all-expenses paid cruise through the Mediterranean for the entire staff, plus their family? Yes! At approximately $5,000 per person, the cruise hit ports in Spain, Italy, Greece, Turkey and Malta.

A gift this big needed a grand brand to fit. Working off a theme titled “Trip of a Lifetime” (which we can sadly only assume since we weren’t invited… sigh), SCAFURIDESIGNS spun into action creating vacation themed logo options. By combining the vehicle of choice (a large ship), a nod to the Mediterranean Sea in the ships smoke (did you notice at first glance?) and a custom font that detailed the contour of the ship, Oprah had her perfect logo. It was placed on everything from luggage tags, to food items and even laser lit onto a palace in Istanbul. It served as a consistent and comforting way-finding element for all trip attendees.


brand strategy, print, logo design, spatial, event


Oprah (Harpo Studios)


Brand, Print, Spatial